The organization freaking out about “Fake News” gets busted spreading Fake news…Go figure!
A number of plaintiffs filed a formal complaint Tuesday, alleging Facebook knew about problematic measurement tactics of video viewership and did nothing to address the problem for at least a year.
Tuesday’s complaint comes after a 2016 lawsuit against the company that alleges it engaged in fraud and deception by failing to disclose its faulty measurement system sooner.
Facebook acknowledged in September 2016 that it “found an error in the way [it] calculate[s] one of the video metrics” on its dashboard by excluding videos that were less than three seconds long to calculate “average duration of video viewed.”
That exclusion inflated reported average viewership times by 60 to 80 percent, according to Fortune.